People buy dreams not products. To sell them dreams you have to touch people’s hearts.

Switzerland is one of the world’s richest countries with tax rates being amongst the lowest and ease of doing business one of the highest.

One of the world’s largest exporters and home to large multinationals, Switzerland regularly achieves top rankings as the world’s most competitive economy and the most innovative country in Europe.

For its small size it has a very diverse cultural background and four languages. The Swiss are known for their reliability, dependability and neutrality.

This is the country that turned chocolate to cult, cheese to prestige, an army knife to art and a watch to legacy.

Although changing market conditions and regulations may have led to the acceptance of alternative business approaches in Switzerland, increased globalization has highlighted the cultural chasm in business policies.

Challenges to consider:

Bridge cultural divides for better results.
Contact Tehiya Narvel